Young’s heartwarming proclamation of loving sentimentality is simple in execution, but immensely impactful in its relatability. His story isn’t some highly specific tale from his life, reliant on a particular situation come across in his travels, rather it’s a blanket statement regarding the little moments in life that make one’s relationship so important. He’s earnest & unabashed in his expression of love, something he’s quoted as claiming the world needs more exposure to in this day & age, as our contentious society is a harsh environment that sometimes forgets to cherish the slow & quite mundane facets of everyday life. “In Case You Didn’t Know” has an adaptability inherent in its delivery as well, able to applied to most all expressions of passion – an intimate love, a family member or friend with meaningful status in your life – with the firm belief that whether they’re still around or long-gone, you just need to tell these individuals the full breadth of your feelings for them no matter what.
The production values are subdued & carefully conducted, supporting Brett in his pining & swooning, never feeling out of place or too epic in scale as many Country Rock ballads are known to be; It’s an emotionally gratifying arrangement, warm in tone & delicate on the ears, that channels his voice directly into your mind to take in the full worth of his carefully chosen words of advice. Admittedly elementary in construction, “In Case You Didn’t Know” is miles ahead in terms of songwriting, as it doesn’t try to be anything but a simple love story in the vein of Country music; That good ol’ American, sweet-tea drinkin’, backroads kind of small-town livin’ the Genre used to aspire to. Young embraces the bare necessities, refusing to forcibly Pop-ify the song to fit in with mainstream audiences, essentially achieving the same level of widespread acceptance just by actually caring about the content of his track. For this reason, “In Case You Didn’t Know” has an appeal that lets it easily find a place in each listener’s Collection, regardless of the year they’re enjoying it in or the circumstances surrounding their session – By & large, Young may have added another pillar to his expanding pantheon of inspirationally motivating Singles, right up there among the likes of Drake White’s powerfully positive “Livin’ The Dream” or Thomas Rhett’s supremely romantic “Unforgettable.”
Brett Young, Trent Tomlinson, Tyler Reeve, Kyle Schlienger
"In Case You Didn't Know" is a song recorded by American country pop singer Brett Young and co-written by Young, Trent Tomlinson, Tyler Reeve, and Kyle Schlienger. It was released to radio on January 9, 2017 as the second single from his debut self-titled album (2017). The song has been certified 3× Platinum by the RIAA, the first song by Brett Young to receive a Platinum certification.