Mama Africa (also known as Mama Africa: The Diary of an African Woman) is the second studio album by Nigerian Afropop and Dancehall Songstress, Yemi Alade – Yemi Eberechi Alade is a fast-rising Nigerian singer that has made her mark in not just the national music industry but also in the global scene. Venturing into the Nigerian music industry in the year 2005 under the Effyzzie Music Group record label, Yemi rose to stardom after the release of her hit track, “Johnny”. Although the single depicted her quest to find true love only to fall prey (alongside others) to the prey of a "playboy", she never rested on her oars as she tried her hands on many other genres. Today, she is acclaimed for her mastery of Afropop and Dancehall. Also in her list of vocals are Highlife and R&B. These go to show her prowess at adapting to different situations to give her fans an all-around entertainment – Following the wide acclaims that trailed her singles, Yemi decided to “give her fans something else to talk about”. This paradigm shift from single tracks like “Johnny” led to the release of her first album titled, “Kings of Queens", which was released in the year 2014. Buoyed by the trails of negative and positive reviews on the album, she went back to the studio the next year (2015) and commenced work on her second album. After a painstaking effort and utilization of some best hands in the industry, Yemi Alade, on March 25, 2016, released her second studio album entitled, "Mama Africa”. In furtherance of the significance of the contents of the album, she added an illustration, “Mama Africa: The Diary of an African Woman" as a way to depict the true meaning of the songs therein. Truly, most of the songs were in the appraisal of the African woman. You would discover the growth process of the African girl child in “TumBum”, after which Yemi takes us through the love life of the average African woman as depicted in “Kom Kom”, “Ferrari”, and “Ego” – One thing that can’t be taken away in this album is the fact that Yemi Alade went out of the way to put forward her best. This is depicted in the features of prominent artists such as Psquare, Selebobo, Sauti Sol, and Rotimi Keys. This is not to forget the great vocals pitched by Flavor and Sarkodie. Yemi also incorporated legendary producers like Mr. Chidoo, GospelonDeBeatz, and DJ Arafat. As usual, she didn’t leave out her lead producer, Selebobo in the whole affair. The two have worked on many songs, and they sure brought another classy vibe with this album – Mama Africa has significance for Yemi Alade. It would be recalled that she was literally bashed after the release of her first album. The criticisms were hinged on the fact that she seemed to “be running away” from her Nigerian origin and in its place, embracing the culture of other countries, such as Kenya, as was reflected in most of her costumes in the visuals of songs from her first studio album. To prove naysayers wrong, Yemi Alade brought back the vibes by showing more of her Nigerian culture in the visuals of her second studio album. As the name hints, Yemi also took out time to incorporate cultures from other countries such as Ghana, Cote d’Ivoire, and Swahili in her second studio album, “Mama Africa” – Away from the praises, Yemi Alade also received some backlashes after the release of this album. For instance, it was discovered that she seemed to flutter with lyrics at certain points. Some pundits even went further to posit that her "savior" was the remarkable inputs of the featured artists and her sonorous voice. This is just as she got the jabs for not portraying the African culture, especially from the average African woman's perceptive of the culture – Aside from these perceived negative aspects to the album, Yemi Alade must be commended for churning out the album comprising 15 tracks and 54 minutes runtime. Besides, the album extended her reach, as she dazzled the audience at the 2016 edition of the African Magic Viewers Choice Awards (AMVCA) with select tracks such as Tumbum and “Na Gode”. She later went on to grab the NEA Best Female Act, MAMA Best Female Artist, and Best Female Artist in Western Africa. This is just as she was able to extend her horizons by performing in several African and Western countries.
39 albums, 101 tracks
Black Magic is the third studio album released by Nigeria’s intriguing songstress, Yemi Alade. Over the last decade, she has dazzled her fans as well as music lovers with her thrilling lyrics, sonorous voice, and amazing dance steps. After venturing into the Nigeria music industry in 2005 under the label, Effyzzie Music Group, Yemi Alade has been in the business of releasing Dancehall and Afropop tracks. Now, she ranks high not just in the Nigerian music community but also in Africa and the world in general. Such a feat could only have been possible because of her consistency and mastery of her niche – With the success of her debut album, Kings of Queens, Yemi sought to do more, which culminated in the widely accepted second album, Mama Africa. Upon the release of her third studio album, Black Magic, the expectation was that she would move on to the next stage of her career. Rather sadly, the album didn’t get the anticipated positive acclaims, as she had to deal with criticisms from many quarters. As some of her critics posited, the album reflected her dwindling fortunes in the industry, given the fact that she obviously lacked the right lyrics and composure that were expected to make the tracks a hit – Now, you may ask, “What is the essence of the title, Black Magic?” Does this imply that the songstress was indirectly promoting the negative undertones attributed to the term? It’s worth mentioning that “Black Magic”, as described by many sources, including Wikipedia, has to do with the “use of supernatural powers or other acts of exorcism to achieve a selfish or evil purpose”. Critics of the album went further to wonder about the correlation of this definition to the lyrics and visuals of the tracks in Yemi Alade’s Black Magic album. Whether these have to do with the supernatural is a story for another day. Yet, one thing remains clear – the album took another dimension of exercising powers within your reach. In this case, Yemi Alade hinged hers on the innate power of the womenfolk, in particular, the African woman. A "power" that stems from the average African woman's ability to use her physical attributes to achieve her aim – A critical look at the album reveals that the songstress was literally battling to remain in charge after the success of her previous releases. To some extent, Black Magic is miles away from the vibes accrued to her hit single, “Johnny”. Except for the sonority of her voice and her dance steps that don’t seem ready to go away anytime soon, some analysts believe that Yemi Alade might just be at the tail-end of her career. Considering her rise to stardom in 2013, and subsequent success of her two previous albums, one expects that she would have brought in more factors to spice up the new album, Black Magic. Yemi proved her readiness to remain in the spotlight with the amazing personalities she featured in her Mama Africa album with the likes of Flavor, Psquare, and Selebobo lending their vocals to add flavor to her tracks. The same was expected on Black Magic but only a few prominent artists like Falz and Olamide were there to make the album thrilling – Although the sky mightn’t seem rosy as expected, Black Magic, which was released on December 17, 2017, can pass for one of the sacrifices Yemi Alade has to make, as she should draw strength from the criticisms and integrate more efforts into subsequent singles/albums.
It's a case of win some, lose some for Yemi Alade in ‘Black Magic’ album as she tries to cover African music
Humans tend to do more, reach out more, or cover more spaces when they see that an approach of theirs is working very fine especially when it has to do with something that is not very easy to accomplish, or when it is not easy to do what they have seemingly been able to do without much hassle. In such cases they may be called virtually all the fine names you may think of - talented, hardworking, brilliant, etc, and so they set out, almost always at all cost, to maintain that standard on which they have been placed. Succeeding at this point is no longer an issue. It is a done deal. The only problem is for how long will that success last? So to keep up, most people get really ambitious, sometimes aiming higher than they can possibly reach. Ambition is good. It drives people to greatness and makes them very powerful and influential. Nigerian Afropop singer, Yemi Alade, is one very ambitious lady. Ever since her 2014 single "Johnny" sprouted and caught on the wave of success, she has never looked back. She has worked very hard to rise to the level of becoming one of Nigeria's top female singers, a level that is envied by many female singers but attained just by a few. She has released chart topping songs like "Na Gode", "Ferrari", "Do As I Do" etc, to prove that she is equal to the task. In order to maintain that status and remain very successful, she took on the difficult task of making music for the entire continent of Africa, branding herself 'Mama Africa', twerking her sound always to suit the different people of Africa who have different music inclinations. Now that is very ambitious, but it begs for answers to questions like, does she understand the different sounds she is going into? Can she really move a people with an adaptation of their own music? Can she continue to serve this purpose without getting overwhelmed? Ambition is good, but it comes with a price and that price is excellence and consistency. Does Yemi Alade have what it takes to stand a chance to pay that price? That is where the problem lies. How so?
Yemi Alade as we all know is popularly known for her song “Johnny,” which went viral bringing her to the spotlight and now we all can't get over her. I personally use to think she had too much unnecessary drama until I listened to her music. Yemi Alade was the highest-selling female artist in Nigeria in 2016, ahead of Aramide, Victoria Kimani, Maka and Sinach. She even outpaced Tiwa Savage who released her R.E.D album in 2015 and had a significant head-start. The Mamam Africa album potrays the “Diary of An African Woman” is bold and ambitious. In spite of her success, Yemi Alade remains one of the most criticised artists of this era for her lyrics and her strong personality that borders on being overconfident. But you can say what you want about Ms. Alade, what you can’t deny is that her music is being listened to and that she sells. If there is an award for the most undeserved title of the year, then Yemi Alade has already won. She is underrated but she carries along African culture anywhere she goes. My best song in this album is “Nkechi jollof” because of the dramatic acting and well put together acting skills or yemi and the popularly known Nigerian model and actor Beverly. Everyone can relate to Yemi’s music because the song talks about a man who eats from two different restaurants of women who happens to his lover and the drama at the end after he was caught was epic.This track also gave the Nigerian jollof rice which is very popular a face in the video.
Official Music Videos
Featuring Version Videos
Remix Version Videos
Static Image Video
- Jun 08, 2019My greatest musical inspiration — Yemi Alade
- Jun 04, 2019Yemi Alade spits fire: Speaks on alleged supremacy tussle with Tiwa Savage
- May 24, 2019Yemi Alade fumes: Why pitch me against Tiwa Savage?
- May 02, 2019Wiz Khalifa ft. Trippie Redd & Preme “Alright,” Yemi Alade & Rick Ross “Oh My Gosh” & More | Daily Visuals 5.1.19
- Apr 19, 2019Collaborating with Yemi Alade wasn’t meant to boost my music career — Soft
- Jan 28, 2019Yemi Alade hits 100m followers on YouTube, emerged 2nd Nigerian artiste
- Jan 05, 2019Why Yemi Alade may be best female artiste of 2018
- Dec 22, 2018Stop faking your butts on social media, Yemi Alade tells colleagues
- Effyzzie Music Group
Yemi Eberechi Alade (born 13 March 1989), simply known as Yemi Alade, is a Nigerian Afropop singer and songwriter. She gained prominence after winning the Peak Talent Show in 2009, and is best known for her hit single "Johnny".
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