Jul 25, 2019

Long Before The Weekend Started Calling Himself Starboy

Ayo (English: Joy) is the self-titled second studio album by Nigerian singer Wizkid. Wizkid Ayo Balogun, Nigeria’s biggest music star and probably one of the most talented artiste in the music industry released his second album AYO three years after his first album “Superstar” which I believe revolutionized pop music in the Nigerian music scene. This album record simply shows how Wizkid is grateful for where he has gotten to in his music career remembering where he started as an upcoming act in Surulere. After going down memory lane, he calls out the people in his old hood to come and enjoy his musical success. It also expressed his unending love for the street (his supporters and die-hard fans that are always there for him). If you listen’s to this album closely you will know that Wizkid is a mama's boy because you will hear several lines dedicated to his mother Mrs. Balogun all over the album. The album AYO received so many critic review but believe me it created that momentum which he needed for his music career, if you can check the album you would be able to count 10 hits out of 18 song released on the album which is actually hard for one to call such an album a failure even though the album might have somehow lacked direction. For me the album started on a bright note but fizzled out towards the end, with the exception of a few well-written songs and the hits we’ve heard from him in the past. Between all these Wizkid was able to establish the fact that he is a good vocalist with perfect vibes and mind-blowing melody. No wonder he has continuously remained relevant over the past Decade. He has remained so much relevant in the music industry being the first African to bag seven Billboard Nominations, the Youngest African Artiste to get a Grammy nomination, he is the first African Pop Star To Perform/sell out Royal Albert Hall in London and he is the only Nigerian musician who not only made the number one spot on the iTunes Wo
Where the Joy Residesrld Chart but maintained that spot for over a week. He is the only Nigerian Artiste with the most award nominations. . Well with the release of this album, I already knew Wizkid would become a force to reckon with in the music industry which he has already accomplished.
He started recording the album after the release of the compilation album, Empire Mates State of Mind (2012). The long-awaited album was released on September 17, 2014, by Starboy Entertainment and Empire Mates Entertainment after it was postponed twice due to difficulty in track selection. I must reveal that this was one album I definitely was curious how it would play out after a long time of waiting because it was his last bodywork under Empire Mates Entertainment before he started his own record label Starboy Entertainment. The 71 minutes Album was produced by Segun Demuren, Banky Wellington, Sarz, Shizzi, Uhuru, Maleek Berry, Legendary Beatz and Spellz.

May 31, 2019

The Making of a Global Icon

While Superstar might somewhat seem like a lame album title in the modern day music era where everyone has embraced creativity to its fullest, it is the title of Nigerian music icon Wizkid’s debut studio album. Wizkid whose real name is Ayodeji Ibrahim Balogun, officially burst into the music scene in the year 2008 with a feature on rapper M.I Abaga’s “Fast Money Fast Cars.” His high-pitched voice and distinct vocals caught music lovers and critics’ attention but no one knew what was about to hit the Nigerian music scene. Fast forward to the year 2010 and Wizkid’s official first hit single “Holla At Your Boy” tore into the airwaves and no one could get enough of this seemingly rising star. The artiste who had just hit his 20s then gradually grew through the ranks and became an epitome of the modern day music scene’s success story. Singles like “Gidi Girl” and “Don’t Dull” followed and everyone had to sit up, as he had already become the new wave in the industry. Under the mentorship and tutelage of EME Records boss Banky W, Wizkid further harnessed his musical talent and went on to drop his debut album Superstar in the year 2011. Superstar as a debut album was an album that presented Wizkid as an artiste who was still learning the ropes, yet, was bound to do great things. The album's production had marquee names in the industry back in the day, which included the likes of Samklef, E-Kelly, Jay Sleek, Shizzi, DJ Klem, Masterkraft, Q-Beats as well as his boss Banky W. He was also able to garner features from established artistes, which included singer Wande Coal, D’Prince as well as then label mate, Skales. The album showcased a Wizkid who had the hunger for success as shown in the passion behind the recording of this album. It also showed him at his lyrical best with “Oluwa Lo Ni” being one of the deepest songs he has recorded in the entirety of his career. The album’s sound draws from elements of R&B, dancehall, reggae as well as afrobeats all dished out in equal proportions. Critics had little to say about the production of this project but Wiz’s input on it was generally met with positive reviews. It is arguably Wizkid’s best album till date and is filled with songs that are evergreen, songs that still garner airplay till the present day.

Written by @OBP from Omobaba Pension
May 31, 2019

"Sounds From The Other Side" is a good attempt at growth for Wizkid, but it doesn't do much to scratch the surface of the market it was intended for

Growth is an essential part of human life, that is why children will always tell you what they want to become when they grow up. Without knowing it, they're already thinking of a time when they would be much taller and bigger than they are, and when they would achieve the much talked about success, seriously anticipating the whole process. In business too, when a group of guys come together to establish a start-up, they usually have one thing in mind - growth, and they work hard until they achieve it. This is because growth brings fulfillment, satisfaction and peace of mind; elements that make life beautiful and worth living. When Nigerian Afrobeats singer Wizkid started out, like every other musician, growth was top most in his mind. So after recording series of successes in the African continent with his first and second studio albums, and getting some kind of recognition from the global music space after featuring in Drake's "One Dance" which topped global charts and raked in the awards by the way, he desired to grow into a global musician. That desire is what birthed his third music project Sounds From The Other Side. That project like the name implies is made up of sounds from different music genres including Afrobeats, EDM, R&B, and House. It also features artists from different music genres including America's Drake, Chris Brown, Trey Songs, Major Lazer, Ty Dollar Sign, Ghana's Efya and South Africa's Bucie. But even though Nigerian music producers Sarz, Del B and Spellz contributed in its production, there were no Nigerian artists where Wizkid comes from, who featured in that body of work. Should that be considered strange? Not quite! Remember, the goal at this point for him was to become a global musician. But did he succeed? Did Sounds From The Other Side turn Wizkid from an African musician relatively known to the world, to a globally recognized musician?

Written by @timuwakwe from NaviCorp

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