Turns Out 69 Is More Fun Than You’d Think In NOW That's What I Call Music, Vol. 69
Essentially mirroring the dialogue of my Narrative review for the most recent KIDZ BOP 39 compilation album, I’ve taken enough trips around the sun to have seen the inception of the now-iconic NOW That’s What I Call Music series within my lifetime, from its early days as the go-to music discovery tool for those who want to spice up their party playlists but don’t necessarily have the musical education to curate such hot-ticket items on their own to its inevitable place within the cultural lexicon as a shorthand for the most generic of mainstream music interests available. The major difference between the two properties though – aside from not relying on the underdeveloped talents of pre-teen performers – is that NOW That’s What I Call Music has virtually always gathered together the best that the radio-friendly popular music circuit has to offer, keeping its thumb pressed firmly on the pulse of mainstream culture & providing mixes that are tonally-balanced, universally-acclaimed by modern audiences & utterly devoid of duds within its track-list so long as that year’s respective genre trends weren’t complete trash; After all, just because a certain style was particularly popular on the radio doesn’t always mean it’s worth listening to on a regular basis – Yeah, I’m talkin’ about YOU Dubstep songs from the early-teens & Eurodance from the early-noughties. Though the UK-born compilation machine seemed to show no signs of stopping as it reached American shores in the late-nineties, eventually spinning into the massively-successful property it is today, the previously multiple-Platinum rated series started to hit a snag around 2009, with less than half of its subsequent releases hitting Gold-tier sales & everything from 2015-onward either sounding tonally-identical across each album – likely attributed to the overwhelming presence of Tropical Pop & Reggae Fusion at the time – or simply missing the hottest trends by months & even years at a time thanks to the ever-increasing speed at which the industry could move in a more heavily-connected internet era exemplified by low-cost music-streaming platforms like Spotify & YouTube; As such, the last thirty record releases in the series have failed to garner as much attention as their predecessors had, resulting in the NOW That’s What I Call Music name losing a lot of its flavour & audiences taking it about as seriously – read: not at all – as its younger sibling KIDS BOP, relegating it to an undeserved joke status moving forward – Thankfully, the music industry as a whole took some major leaps forward in 2018, with all manner of acts from Pop, Hip Hop, Rock, Country, Latin, Folk & even the essentially-defunct EDM scene pulling all the stops to push their brands out of the doldrums of banality towards a more resplendent age of creative expression, the most recent NOW That’s What I Call Music, Vol. 69 being a shining example of just how far we’ve come in the last year alone.