There's a saying that goes: "Aim for the moon, so that when you miss, you can land on the sky.” That saying is used to encourage people to aspire to greatness, to aim for the best, be it in education, career or when choosing a life partner. Like apply for these ivy league schools so that even if you don't get this one, you may get the other one. Or get your acts together so that even if you don't score a win, you would still acquire a good number of fans, as in the case of showbiz. In other words, whichever one of these you get is cool, but you have to focus your energy and attention in that direction to get them. It's a win win thing. Usually it requires a lot of preparation and hard work to do this and succeed, and those who are determined to be great achieve it in the end. That was somewhat the case with The Chainsmokers' sophomore studio album Sick Boy. That album can be considered great and awesome, but a further look at its make up reveals the strategy, hard work, determination, and promotions that went behind the scenes before it became great. That body of work can best be described as a wonderful compilation of ten great songs, not because those ten songs are too exceptional, but because they were given proper attention and planning both in their preparation and in their releases. So in other words, we could say that The Chainsmokers put in the work to make sure that these songs came out right, and then also put in the same amount of energy in the post production - strategy, marketing, etc. - so that even if the songs don't make it to the top as expected, the extra work put in the post production would do the magic for them, and vice versa. It's a win win situation and it worked exactly that way, in their favor. They say the patient dog eats the fattest bone, but where I come from, the patient dog goes to bed hungry. The world is increasingly getting more competitive so only the smart and strong have a likelihood to come out victorious. Desperate times require desperate situations indeed!