Generally, pop music takes great care of language. Although lately there some artists and composers have taken many freedoms, because the truth, should not be so important if the things that are said are congruent with what is meant and already. But the industry keeps certain standards since it wants to reach a wider audience and thus increase its sales. Therefore, the curses are a little more on the side of the music of bad boys: rock, punk, rap, and hip-hop among others. Somehow, these rougher styles are aimed at audiences who already know what they are going to hear, while pop is always related to younger people and perhaps very guarded by their parents, so an error in what it is said, is made or shown, can be decisive with the future of the artist or the sales of the song – That's why Lauv's song caught my attention: “f*ck, I'm lonely (with Anne-Marie)”, which with a lot of naturalness and good rhythm, includes the most Satanized 'F' word in the English-speaking world. I don't know why it's something so serious; however, I lived the experience in a job (where English was spoken) in which the simple fact that they heard you say that word was a reason to be fired without the right to defend the point. Either way. I do not know if this is the case everywhere where English is spoken, but the truth is that in Mexico and perhaps throughout the Spanish-speaking world, things are a bit more relaxed with the use of language, which for me is a relief since sometimes I am very foul-mouthed – Anyway, for me, it is quite an enigma what will happen with the song of Lauv and Anne-Marie. The parents of the younger fans of these singers are probably not very happy and as is common around music, there is always a scandal where there isn't. Freedom of expression is a right and the meaning (strong or light) of the words that come from people's mouths, is given by those who hear it. It is the recipients who give it weight or naturally take the words of those who pronounce them – For now, let's watch for reactions to a song that is very good and harmless to me even though I include the ‘F’ word in the main chorus. Or it will be that they simply publish a version with the famous ‘beep’ and fix the matter, which would be pathetic.