AMO, The Mantra of “Bring Me The Horizon”
I do not know if they wanted to play with the word AMO, since the meaning of this word in Spanish is "I love" and probably they love what they have done in this album but, what I'm sure of is that I love all the songs included on the album because of their variety and what the British band Bring Me The Horizon has shown the world: virtuosity. An eclectic album in fact, but not meaningless, everything has been perfectly placed in the right place to create sometimes a schizophrenic environment, full of energy and other times puzzling. With strokes of Rush in some subjects, but also collecting the most modern styles such as Electro Pop and Hip-Hop. Oliver Sykes, vocalist of this band, is far from any prejudice, the same gives a handle to his voice as the most acclaimed Heavy Metal singer, or the clarity and smoothness of singing that Shawn Mendes has and, in some songs, surprises us with feminine tessituras. Some lyrics are hard to digest, but with enough time to meditate on each of them, we will see reflected many of our complications on this modern life. What I want to make clear is that, although it is musically complete and complex, so is it in the content of its lyrics, it is not hollow or superficial on the contrary, it is profound and coherent. This is what it's all about when we talk about an artist, or a group of artists as is the case: committed to their art without caring about the false postures, the clichés, the attachment to market labels or, the pathetic care of the image that many others have and, therefore, waste the full potential of a record or a song and never show everything that are able to contribute to music. Fortunately, we are faced with an authentic band ready to break down all the barriers. They do not stop to look good with a sector of the public that loves certain musical genres; on the contrary, they compose what comes to them at the moment of the creative process and they capture it in the record. Although many have criticized his album MASTER for the seemingly meaningless mixture of so many styles between song and song, I think this is the best thing that can be done by an artist in these moments of so much competition and tastes so varied among music lovers. Things are no longer like they used to be and everything that comes from an artist can be appreciated together or separately. In short, it is a success. This masterful selection of songs included in the album is a mantra, so great.