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Alan Walker Finally Brought Us A Different World, But Could We Maybe Get Another?

Written by camjameson
/ 5 mins read

One of the biggest sensations in the Dance music market’s last three or four years has been Norwegian DJ Alan Walker, an electronic artist who shocked the world at just 14 years old by being one of the most talented new voices in the scene. His compositions were big & bold with a unique sonic presence all his own that mixed Trance, Hardstyle – at least in tone, not pace – & Tropical House aesthetics together, putting him in the same boat as Marshmello & Martin Garrix as one of the bright youngsters who would propel the electronic industry forward into the future – As time went on, he started building his World Of Walker, giving us incredibly high-budget music videos & bombastic mixes with the promise of a major plot payout for those who stuck along with his viral marketing, but now that Different World is actually out, it’s starting to feel like audiences were duped in another Kickstarter-style scam, failing to deliver entirely.

Great Expectations, Unfulfilled Desires

When Alan Walker first hit the scene, songs like “Faded,” “Sing Me To Sleep” & “Alone” felt like epic adventures in an electronic world with subtle hints of the genres we all know & love but with more of a narrative focus, making every new entry feel like an additional chapter to his overall story; Coupled with the aforementioned viral marketing campaign & some fantastic videos, you always felt like you were in on some sort of industry secret that would create a paradigm shift in the way audiences interact with DJs & festival culture moving forward – That story, however, suffered from an incohesive narrative that seemed to just stretch on forever, keeping listeners in a loop like a Weekly Shonen Jump! Series does. What was the purpose of the ancient technological world? What happened to the world we used to know? Does any of it even matter? Well, the answer, regrettably, is no…

Stuck In A Cycle Of Self-Repetition

The downfall of Another World is that it doesn’t present listeners with anything they haven’t seen before – DJs & even modern Pop acts have adopted a make-a-single-drop-a-single mentality in the streaming generation as it produces more money over time & doesn’t require as lengthy a process to post or publish a new work for your audience, keeping User engagement at a steady flow. As such, Alan Walker’s music was spread out over months & years, making every new release feel unique & wholly original as you rarely listened to them in order – Herein lies the problem with Another World though, as listening to songs like “I Don’t Wanna Go” & “Do It All For You” in succession with the other tracks reveals there’s actually little more than a tempo shift & a change of featured-artist at play amongst the collection of songs; Nearly every tune feels like a clone of the one before, making it incredibly hard to have an outstanding listening experience as you’re essentially listening to two hours of the same song on repeat.

Hints Of What Could Have Been

Now, you can’t always be expected to innovate on every single song you produce & having a similar-sounding library isn’t necessarily a bad thing when you’re one of the only voices in your industry who sounds like you do. The sheer reach of Alan Walker’s brand allows him to connect with such popular voices as Noah Cyrus on the song “All Falls Down” & the soothing serenades of Sophia Somajo on others like “Diamond Heart,” delivering on his promise of an internationally-connected music project boasting the production values of a cinematic adventure with an overarching narrative thread holding it all together; It’s just a shame these notes of individuality are swept up by the constant rain of alarm-synths & bouncy triplet basslines that make each track sound a little too similar.

Could This Be The End Of Walker’s Worlds?

Based on the unqualified fervor audiences seem to hold for Alan Walker, it’s highly likely he’ll experience continued success in the industry for at least another five years just simply because he’s part of the youth community from which his fans have spawned, but if he doesn’t innovate soon – whether branching out into classic House sounds like everyone else is doing or simply choosing a different rhythm for the first time in his career – he runs the risk of alienating his fanbase altogether. With any hope, the next record will take us on a wild journey through the cosmos with some Drum’N’Bass influences or even focus on the aftermath of the Alan-pocalypse with the darker vibes of Psy-Trance, but until then at least we can jam to “Lonely” while he works things out.

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