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About 30
Adekunle Gold

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Jun 28, 2019

The World’s View from the Eye of a 30-Year Old

Ever since the release of his first single titled “Orente” on March 5, 2015, Adekunle Gold became the focus of many music lovers who saw his raw talent and anticipated greater heights for him. The great expectations and his dedication paid off, as he came through with his debut studio album, “GOLD” on July 28, 2016. At the time, people began to wonder about the possibility of “mining more gold” from Adekunle. As the airplay of hit tracks on his debut album such as “Pick Up” and “Sade” began to pave way for new songs, Adekunle Gold knew it was time to make another foray into the Afropop niche that he has been dominating for long. His return to the studio paid off with the successful launch of his Sophomore/second music album, “About 30”. Transitioning from a Youth to a Man - Adekunle Gold is like a jack of all trade that has a good knowledge of all his transactions. With his native Yoruba mother tongue, he has been able to curate Highlife and Afropop songs. From the massive airplay generated by Orente during his stay at YBNL record label to Pick Up, his songs have underlined themes that the fan base can resonate with – The successful debut of About 30 on May 25, 2018, reflected his transitioning from the flashy lifestyle that comes with being a youth to the more responsible status of being a man. Ideally, the album also signifies his forthcoming birthday and sojourn into the world of “30-year olds”. He didn’t fail to keep listeners tuned to the tracks as he draws leads them on with emotional stories that mainly focused on love.

May 17, 2019

How Adekunle Gold rekindled my love for High Life music with his album ‘About 30’

Growing up, the first form of music I was introduced to, apart from the regular christian songs we sang at Christian Meetings and Church, was High Life music. My older brother had a collection of albums from the defunct Nigerian High Life group, Oriental Brothers headed by Sir Warrior, and he would play them often on our sound system, most times singing along as the records played. That was around 1999, and I was just 10. Somehow it got stuck to my head. I wouldn't say I liked music at the time, but watching my older brother listen to and sing along to Oriental Brothers made me begin to like them too. He wasn't the only one who loved High Life music in my family at the time. My father had an even bigger collection of it. His collection ranged from songs by Oriental Brothers, Chief Osita Osadebe, Oliver d'coque, and some other music collections from Ghana and Congo that I can't quite remember at the moment. Eventually, I also became a fan of those. I began to listen to them, to let their rhythm guide me and take over me, and lead me to ecstasy. To me, those songs kind of formed a pattern with the way things were done in those days, so much so, that when I stumble on them now, they bring back memories or patterns of events that may or may not have had real meaning to my life then, but were significant enough to the music that I listened to back then. Those were the formative moments that gave rise to me, a huge consumer of music and music related contents today. I think it is safe to say that those collections of music had a major influence on my life. But all that changed in the early 2000s when Nigerian music experienced a renaissance. 2face Idibia had just recorded "African Queen". That song would go on to become the biggest song in the country and it was not High Life. Then came Psquare with their Get Squared album which was also rooted in Hip Hop and RnB. And little by little attention shifted from High Life music in Nigeria to Hip Hop and RnB, and so did I and everyone else.

Written by @timuwakwe from NaviCorp
Apr 26, 2019

About 30 – The Second Coming Of Adekunle Gold

Adekunle Gold returns to center stage with this sophomore Album About 30. The album has 5 features, which is 4 more than his first album Gold. He sticks to his style of music in this 16-track project, whilst fusing his style with more genres than he did in Gold. This time, he tried Afrobeat and Highlife, while featuring notable names associated with those genres. This time, I believe he tried to include a wider audience for this album, thus him using more English delivery than his native Yoruba tongue, also noticeable are his switch (and reduced use) from traditional instruments in Gold to modern ones on this album. This album had a lot of stories behind and on it and if one gave it his/her full attention, one would be able to see where he’s coming from and where he’s head with the storytelling. He showed great improvement in his storytelling and his confidence in his delivery could also be noticed, as he owned every song, even though most of them didn’t do well commercial, he still put his might into it to show he was confident of his penmanship. He had left his label and started his label and took him a while to find his footing but he was able to pull it off and released the album in 2 years since his previous album, which isn’t a bad waiting period between albums. He somewhat tweaked his general genre in this album. His Fuji intonation was still very much there in his vocals and delivery, whilst he felt more at home with highlife beats, which is a more common amongst the Igbo musicians. The entire album reeked of Simi in his backup voices and that showed her dedication towards his business, career and success; if that isn’t love, I don’t know what is. She didn’t get a feature on the album like she did on his debut album. He already featured on her sophomore album the year before, Simisola, which had another beautiful duet by both of them on it titled “Take Me Back”. The title is meant to show his experience as a man who just crossed the 30 years old mark and some of the songs also feel that way. He touched topics ranging from post Fame syndrome, when difficulty occurs due to his fame and he feels withdraw from it all, to give gratitude to his maker for the success so far, as it has eased some of the problems that persisted (money related ones), mother appreciation song as well. The album didn’t have the same impact as the previous album as it doesn’t have as much hit singles like the previous one did, but his lyrical game and delivery were still up there for me and his experimentation with highlife was bittersweet though; it made and killed the album. It made the song in that it caught the bias of the Igbo listeners and killed it as it was a bit over flogged and his fans were not ready for such a switch or experimentation, because already, his experimentation of alternative music was accepted and by the second album, he decides to try another experimentation, so it only meant mixed reception from his fans, and this led to the little commercially successful it experienced unlike his debut album. It was quite obvious that he experimented as more than 3 songs were less than 3 minutes.

Written by @OBP from Omobaba Pension

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