Adekunle Gold returns to center stage with this sophomore Album About 30. The album has 5 features, which is 4 more than his first album Gold. He sticks to his style of music in this 16-track project, whilst fusing his style with more genres than he did in Gold. This time, he tried Afrobeat and Highlife, while featuring notable names associated with those genres. This time, I believe he tried to include a wider audience for this album, thus him using more English delivery than his native Yoruba tongue, also noticeable are his switch (and reduced use) from traditional instruments in Gold to modern ones on this album. This album had a lot of stories behind and on it and if one gave it his/her full attention, one would be able to see where he’s coming from and where he’s head with the storytelling. He showed great improvement in his storytelling and his confidence in his delivery could also be noticed, as he owned every song, even though most of them didn’t do well commercial, he still put his might into it to show he was confident of his penmanship. He had left his label and started his label and took him a while to find his footing but he was able to pull it off and released the album in 2 years since his previous album, which isn’t a bad waiting period between albums. He somewhat tweaked his general genre in this album. His Fuji intonation was still very much there in his vocals and delivery, whilst he felt more at home with highlife beats, which is a more common amongst the Igbo musicians. The entire album reeked of Simi in his backup voices and that showed her dedication towards his business, career and success; if that isn’t love, I don’t know what is. She didn’t get a feature on the album like she did on his debut album. He already featured on her sophomore album the year before, Simisola, which had another beautiful duet by both of them on it titled “Take Me Back”. The title is meant to show his experience as a man who just crossed the 30 years old mark and some of the songs also feel that way. He touched topics ranging from post Fame syndrome, when difficulty occurs due to his fame and he feels withdraw from it all, to give gratitude to his maker for the success so far, as it has eased some of the problems that persisted (money related ones), mother appreciation song as well. The album didn’t have the same impact as the previous album as it doesn’t have as much hit singles like the previous one did, but his lyrical game and delivery were still up there for me and his experimentation with highlife was bittersweet though; it made and killed the album. It made the song in that it caught the bias of the Igbo listeners and killed it as it was a bit over flogged and his fans were not ready for such a switch or experimentation, because already, his experimentation of alternative music was accepted and by the second album, he decides to try another experimentation, so it only meant mixed reception from his fans, and this led to the little commercially successful it experienced unlike his debut album. It was quite obvious that he experimented as more than 3 songs were less than 3 minutes.