AlbumbyWiz Khalifa

Released in 2012, 17 tracks, 77 min

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Album O.N.I.F.C. Can Be Tied To A ‘I-Made-It’ Mind Set, But Commercialism Has Its’ Creative Costs

Wiz Khalifa has said of the album title O.N.I.F.C. that it is an abbreviated meaning for ‘Only N-word In First Class’, and this swag infused phrasing is supposed to celebrate Khalifa’s success up to that point in 2012, from a career that began totally differently in around 2005. The abbreviation is made both in jest, but also with pride, because one can imagine that a tatted up young black man who hits the airport most likely smelling like Khalifa Kush (his brand) would sort of make an impression in first class – but he certainly can pay many times over for his first class seat while being himself – which is I feel the point being made. Admittedly, I’ve never been a super duper fan of Khalifa’s music, yet when his songs hit, they really hit for me. I can’t tell you how many times I’ve bumped one of his funkiest slappers ever – “The Kid Frankie”, off his best album, 2010’s Kush & Orange Juice. This is the classic era I most enjoy from the MC, but truth be told, I’ve never been so enamored with his style or aura that I really got into all of dudes’ albums, yet this whole time, I did definitely notice how often Khalifa would adapt his flow to whatever was trending at the time. I remember the debates that would be had during occasional smoke-out sessions with friends and associates about how he was ‘selling out’ etc, yet if only these folks knew that the whole industry would more and more begin to sell out in the same manner, and Khalifa was just someone who was committed to switching up in order to maintain success and stack cash. To compare “The Kid Frankie” to Fast And Furious 7’s “See You Again” is a night and day in terms of cool factor, but the later was the type of music that would make him an international star and also plug him for serious financial reward, as the sappy track became, as of July 2017, the most viewed YouTube video in history, and all told, Khalifa would end up with a net worth of 45 million. Such success defines Khalifa for me more than whether or not he is an amazing rapper – because his flow can have its moments, but honestly, can come off annoying to me just as easily depending on the track. I have never liked that inconsistency I feel about him. O.N.I.F.C. has a mix of regional beats and flows, and serves as an album where I definitely can instantly separate the tracks I love to bump from the ones I don’t.

Written by @taylor
Mar 18, 2019

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  • Dec 04, 2012


  • Rap

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