"Awaken, My Love!"

It simply cannot be understated just how significant Awaken My Love! is in terms of shifting Childish Gambino’s career from a rapper into a cultural icon but also how it modernizes such a significant genre, bringing funk into the mainstream. To put this into context at this point in his career Donald Glover was just coming off a successful stint as a comedy actor on community and his rap music persona Childish Gambino was finally getting significant critical and commercial recognition with his concept record Because The Internet. He had also been the outsider, the quirky rapper but when he grew a beard, ripped his shirt off and embraced his early funk influences you worried that maybe it was a risk too far. He was potentially turning away his entire fanbase and throwing away a music career he’d worked so hard to achieve. Awaken, My Love! however had a much more unpredictable impact on not just Gambino but the entire culture of music itself…

Long hours, long nights, and the endless chase of bonuses that I needed to pay my lease and put food on my plate, because somehow, I had put myself into that month to month existence. My experience with Lyft. The radio was no relief at all. In fact it was more mind numbing than ever. Drake. Drake. Drake. Drake. Childish Gambino. Redbone? Redbone. Redbone. Holy shit. This was a song that I could not turn off, and could not stop grooving to, every time it came on. Because when the radio decides something is popular, that’s it – they will play it to death. Yet in the case of “Redbone”, the song could have come on back to back for all I cared. It motivated for the first time in ages to buy an album off of iTunes. That, my friends, is the power of good music.