J. Cole returned to the scene in the last month of 2014, over a year after his sophomore album Born Sinner. 2014 Forest Hill Drive did not enjoy proper marketing steps albums usually undergo as he began the marketing move 3 weeks prior to its release on 9th of December 2013. The album title comes from his home address in his early childhood, back in North Carolina, Fayatteville, where he, his mother, stepfather and brother all lived before he went to New York for his College Education at St. John’s University. While he was away, the house got foreclosed. He finally made enough money and the first Real Estate property he decided to acquire was the same one he left behind at Fayetteville. The sound in this album was quite different from the one in Born Sinner as he left behind the religious theme, and tried to water down the Timbaland style of bass line: although it was still there, one had to be very conscious to be aware of the traces of the bass line on this album. He touched a lot of topics and the theme of 2014 Forest Hill Drive was J. Cole taking on the conventional lifestyle and business style of Hollywood; it was more or less a “Fuck You Hollywood” album. First, he released a 13-track album without a feature, he didn’t release Singles to increase anticipation, and only started promotion 3 weeks prior to the release date. So he was going all out against the convention of things and somehow, the album ended up triple platinum in May 2019. It sold 353,000 copies in the first week, and reached number one, making J. Cole the 6th rapper, joining Drake, Nelly, Rick Ross, DMX, and Snoop Dogg, to make number one with their first 3 full-length albums. The album was both commercially successful and critically acclaimed in the hip-hop community and the power of his storytelling could not be ignore as he did justice to every verse on every track and staying on topic of each song and never getting carried away. He told stories of how he’s been trying to handle his new found fame, the lavish and immoral lifestyle he has been exposed to since his fame and hard work is now paying off. He also touched the vices of prostitution, drug habit, emotional blackmail, robbery, corruption, sex, and lust. The most important topics he touched were contentment, hope, and depression.