“Nine light years away, just outside of the Kepler solar system, we find ourselves consumed and utterly mesmerized with a story of a young rebel against the system. Refusing to conform or comply to the ways of authority, he chose the mood of ‘fuck this shit’.” With the click of a mouse on the play button, instantly, a voice of authority is heard, cordially prophesizing what’s to come. The Atlanta ambassador, Trap Muzik originator, Rubberband man T.I is the audible voice heard on the opening track “Pornography.” Before the wheel started rolling, the veteran rapper was there to give Travis an opportunity. Originally, Travis Scott got his first big break producing for Kanye West on his label’s collaborative album Cruel Summer. But, we see that wasn’t the only goal in sight for the enigmatic kid. After a respectable commercial mixtape debut with Owl Pharaoh and a solid sophomore project with Days Before Rodeo, Travis finally received the green light to release his debut studio album under T.I’s Grand Hustle imprint. In the final moments of the intro track, T.I chimes back in with a simple quote from the rager: “La Flame says, “Let your ambition carry you”. Welcome to the Rodeo.