Shinedown’s ATTENTION ATTENTION Flips The Script On Hard Rock Banality

camjameson
Written by camjameson
/ 4 mins read

If you were born in the late-eighties or early-nineties, you’d have been alive long enough to remember the assault of Grunge & Hard Rock which ruled the Rock music airwaves at the time, including its evolution into the form of Alternative Rock during the later-nineties that saw Rap Rock & Butt Metal reach unprecedented levels of mainstream appeal; Suddenly, everyone wanted a chain-wallet, a soul patch & some JNCO’s to look as tough as possible – While sad for some, many were thankful when these genres were usurped by Emo, Electro Pop & Indie as the noughties went on, erasing every existence of these Hot Topic-adjacent bands from the market. The silence came, enveloping the industry in cheerful Folksy “HEY!” chants & stripping everyone of the brooding rage they all held inside – But then, right when you were least expecting it, Shinedown appeared with a new look, a new energy & a fierce attitude unlike any other.

Adapting, Creating, But Never Losing Their Sound

Back in their heyday, Shinedown were responsible for much of the industry’s emotional disruption, generating wild Southern Rock jams with Bluesy elements fused within Emo structures, capturing the heart & soul of the fringe-culture enthusiast at the time with songs like “Sound Of Madness” & “45,” even delving into covers with “Simple Man,” but they were always a bit too intense – & red-haired – to be taken seriously. ATTENTION ATTENTION takes this in a completely different direction, delivering a much more polished Hard Rock & Electronica sound with absolutely phenomenal production quality, attacking the senses with gigantic walls of sound & a theatricality that makes them more approachable by the mainstream listener whilst also maintaining their angsty emotional core.

Cohesive Concept Albums Are Back, Baby!

In addition to sounding absolutely beefy & cinematic, the compositions on Shinedown’s ATTENTION ATTENTION hold a common sonic theme amongst each other, carrying the listener through the record with an actual direction & purpose rather than simply being a collection of typical Hard Rock tunes – For example, “THE HUMAN RADIO” gives a brilliant account of how technology is driving our species towards its own destruction, which then carries over into other tracks like “DEVIL” & “EVOLVE” which hint at similar themes whilst also exploring how humanity has lost its way in other moral scenarios, encouraging the listener – & viewers considering the fantastic music videos which accompany these songs – to observe their own circumstances & break free of the technological prison we’ve become locked within.

Speaking Directly To Today’s Youth

Finally, Shinedown really up the ante by proving that they still have an affinity for social causes even at their age, the scraggily youngsters now parents & business-owners with responsibilities to take care of – Just as their earlier stuff centered on expressing oneself & honing up to being an outcast, tracks like “DARKSIDE” & “KILL YOUR CONSCIENCE” try to bring attention attention – pun intended – to mental instability & the nurturing of one’s own mental health, a hot-ticket topic in nearly every social circle today; Their sound may have grown up, but they’re still here to help confused teens through the most painful times in their lives & that’s something absolutely worth celebrating.

2. Track List (14)

3. Official (14)

4. Live (1)

5. Featuring Remixes

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9. Album Info

About

Attention Attention is the sixth studio album by American rock band Shinedown. It was released on May 4, 2018. It is a concept album, depicting an individual overcoming negativity and related problems to be reborn as a new person. The first single, "Devil", was released on March 7, 2018.
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Songwriter

  • Shinedown

Label

  • Atlantic

Producer

  • Eric Bass

Studio

  • Ocean Industries Studios (Charleston, SC)