I took Take The Crown as an example only because it seems to me that it is what most eloquently describes the career of an artist that baffles me. A record that is not from here, nor from there, that pretends to be everywhere and in none at the same time. In the beginning, as many in the UK and much of Europe know, Robbie Williams belonged to the most famous Boy Band of the time in the British Isles, Take That, and because of the outstanding attention that fans of the band put about Robbie, the idea inside his mind about leaving the band and starting a solo career began to germinate. You know, the artists' ego is huge as the Universe itself and the temptation to shine with their own light and not share credits or reflectors with the rest of the band members is very big. It is not the first, nor will it be the last. Throughout the history of the twentieth century and so far in the twenty-first we can make a long list of artists who have abandoned the original band members or, even, have caused enough problems within their groups to cause the break and thus get the goal of starting a solo career. The way in which Robbie behaved when recording his videos and in the live presentations attracted a lot of attention. Perhaps his unusual facial features and the energy he put into everything he did with the rest of the band, made him stand out from the others and that should also have captivated the executives of the record labels. The conditions to start a solo adventure were given after several very successful albums with Take That and, what had to happen, happened. Robbie Williams announced his departure from the band and one of his main goals was to go to the conquest of the great music consumer market: The United States. The artist moved to Los Angeles to be concentrated one hundred percent and have all possible contact with the industry and the public. At the time of announcing his retirement and releasing his first solo album, he had a great response in Europe (where he was already an idol) however, I believe that the American continent did not have so much enthusiasm. The signs, from the point of view of the business, were clear: we should be very careful in the next attempt and, if things in the United States were not given as intended, we should return to take care of the market that was already held captive and not cause a cooling of it, because the risk of going into oblivion very soon in a market that was not receiving attention, was very large. I think the obsession with the American market was what led to Robbie Williams' ship drifting, however many attempts he made, things never got better on this side of the Pacific Ocean.