The North Carolina rapper, J. Cole finally arrives with his long-awaited debut studio album after making three successful mixtapes and two years of signing to Jay-Z’s Roc Nation. Cole is smarter than most conventional MCs but he happens to be too flashy for the lowkey life; he obviously goes after the exotic life, the Beamers, Benzes, and Bentleys and equally flaunting success and sensitivity. J. Cole is a technically brilliant rapper, giving out dozens of word-play and punch lines in his songs. In the album, Cole World: The Sideline Story J. Cole wrote all of his lyrics, produced 12 out of 16 songs himself, and bringing in guest appearances from Drake, Missy Elliot, Jay-Z, and Trey Songz, it is quite difficult to argue with his assertion on soulful look at success in the 6th track “Sideline Story” where he claims, “I promise baby, you can bet the bank on me.” The album started with an overly sentimental and dramatic beat and later takes it cue. As it is, the album is not so outstanding but the commendable efforts in the album show a talented young guy whose potential for long-term success cannot be over emphasized.