I did not expect to find an album like that of Halsey's Hopeless Fountain Kingdom, at the moment when pop is characterized more by its concern and urgency to sell songs as attractive as possible to the large audience of disposable music and, to create videos that are sometimes pretexts to hide the bad of the songs and thereby boost their sales. Pleasing at all costs and, just looking at the money, is what has made this genre undesirable for many artists who have the need to express everything they have inside the soul with the purest honesty and artistically translate all your concerns. I have always believed that there is no problem with musical genres, the problem is when we put aside the essence that gave life, to focus only on the commercial. Of course, the record industry has a great responsibility in this, however, artists and the public also have responsibility. The artists, because they succumb to the threat of not being massively disseminated and because money is really a great temptation for conformist minds, and thus have ended many careers that promised to be great. The public, because throughout history it does not punish bad quality, on the contrary, it awards it by buying really bad albums or by attending concerts by artists who do not deserve it just because there is nothing else to do on the weekend. And if there is nothing else, it is because the public does not demand it, does not reject everything that does not comply with a minimum standard of quality and honesty. Fortunately, there are exceptions. And I think that one of the elements that has greatly favored the emergence of real jewels and that the public begins to understand that there are excellent manufacturing options, in addition to sending a strong message to record labels and producers to do things with higher quality, are social networks. The variety that is presented there is very good, good, regular, bad and very bad; and that's perfect because the thermometer that these audiences mean is the guide for all those involved in the music business, to guide their work. In addition, many of the options are completely independent and have found a way of life without having to depend on the record labels and all their restrictions, and that has favored the creative process free and uncompromising, has rewarded the artist to continue working on their art without having to do anything else to pay their expenses, which would invariably affect the quality of their music. The effect caused by this, fortunately, is that the industry has been forced to seek or train artists who meet these new demands of the public to not be left behind and disappear, so more and more record labels open their doors to artists that maybe a few years ago, when they monopolized everything we could see and hear, it would have been impossible. This is how I understand the emergence of artists like Halsey.