New Orleans native Frank Ocean moved to Los Angeles with hopes of making it in the music industry and for a while, things were really looking up. He was writing for stars and signed a deal with Def Jam, but eventually the trials and tribulations of the industry caught up with him. He and his label had somewhat of a fallout, with Frank disgruntled about how little they were doing for him. Taking initiative, in 2011, he went and recorded a project called nostalgia, ULTRA and put it out for free. It got him the buzz he needed and his label was interested again, mending their relationship, for now at least. They pushed it as much as they could and agreed on a deal for an album that would come in 2012 called channel ORANGE.