This is the one album where the re-engineering that the artist constantly performs finally paid off.
A little above thirty years have passed since the American diva, Cher conquered her fear of crowds and unveiled her awesome musical skills to the world and contrary to the popular notion that her career was going to fall as easily as it arose, she was still doing what she did best. “Believe” is the artist's twenty second album and quite a number of them were successful (some more than others). She dedicated the album to her ex-husband Sonny Bono who had died the same year the album was released. I think it’s nice that despite their divorce they still managed to remain friends. This album in particular was the follow up for a failed album. Rather than giving up, she went back into the studio and cooked up these beats which are quite eccentric. The pop diva followed a new direction musically, she changed her genre from pop to dance pop and her songs featured the use of auto tunes. Her lyrics communicated a different message this time, rather than lamenting about the lows of falling in love, she focused on topics of freedom; freedom of anyone to choose how, when, where and why s/he wanted to live and who they wanted to live that life with. Before the release of the album, her label wanted to take out the auto tunes but thankfully she refused. Eventually, the album was a great success. It was so good it won the Grammy award for “best dance recording” that year. It topped the chart in six countries and was listed among the top ten in several other countries. Based on these two achievements, the use of auto tunes became an accepted practice worldwide. The particular tune she used today is known as the “Cher effect” in the auto tune manual. Despite all the things that she achieved through this album, it really does not sound as good as the statistics say it is. If I was to rate the album, it will be below average. The auto tunes really didn’t work well with her vocals and that made it difficult to hear her words. Although the vibe was strong and thrilling, it really didn’t sound like Cher. It was as though I was listening to an entirely different artist.