Outside image

Outside

Album by Burna Boy
2018, 12 tracks, 42 mins 7 sec

Narratives(3)

Jun 28, 2019

How Burna Boy Used His 2018 Album "Outside" And A Few Singles To Crown Himself Giant Of Africa

When artists take the time to go to the studios to create music, the next line of action would be to determine when exactly to release it. This is because timing is very important in releasing music. Experience has shown that releasing music in Nigeria in the 2nd and 3rd quarters of the year is much more profitable than doing it in the 1st and 4th quarters of the year respectively. It results to great results in sales of the record, fans retaining the music and vibing to it through the better part of the year, thereby enabling it to trend up until the end of the year. And that will enable it to be favored in award ceremonies which usually happen in the 4th quarter of every year in Nigeria. On the other hand, music released in the 1st quarter of the year do not usually trend till the end of the year. They are usually knocked off or replaced or pushed aside by other records that are released during the course of the year, but they have a great chance of being hit songs due to the relative lack of new music in that quarter of the year. And those released in the 4th quarter of the year have the power to trend but usually do not make it to the awards because of not having enough time on the charts, or music critics and journalists not seeing them as worthy enough to be nominated to awards because of their limited time in that music year. So every quarter has its benefits and downsides. Awards which a lot of people say do not matter these days still matter to artists, and is a reflection of how good a musician was in a particular year or years. So its usually a tough decision to make and every artist wants to receive a pat (awards) on the back for the work they have put in especially from the prestigious ones. The only exception is if the music is so good and spectacular, then you could take the bold step of releasing it in the 1st quarter. And that would be a really bold step, otherwise releasing it in the 2nd quarter would be a safer approach. When Burna Boy released his third studio album "Outside" on January 26th, 2018, he probably did not know it would turn out to be the album of the year. He was probably 'aiming for the moon with hopes of landing on the stars'. But that album surpassed its expectations.

Written by @timuwakwe from NaviCorp
May 24, 2019

Burna Boy delivers a stunner with a mix of different sounds

“Outside” is the third studio album by the twenty seven year old Nigerian Afro-fusion Musician Damini Ogulu, professionally known as Burna Boy that was released in January 2018 through Spaceship Entertainment, Bad Habit and Atlantic Records. This has been described as a mixtape and is made up of Afro-Jamaican genres like afrobeats, reggae, dancehall and some influence of road rap. Burna Boy reportedly linked up with the Toronto-born rapper Drake and looked for a “playlist” collecting sounds from across the world, which hybridised the overall sound in the album. There is a total of thirteen tracks in the album with an overall time length of forty four minutes, with only one of the tracks exceeding four minutes. The album received excellent reviews from the music critics and listeners. It received a rating of 7.7 out of 10 on Pitchfork that praised Burna Boy’s versatility in this album claiming it to be “a fine lesson in mixing genres without making mud”. One Time, that rated the album 4 out of 5 stars, praised the successful experiment with different sounds, however, also mentioned that it lacks a common theme. The African lifestyle, entertainment and fashion website BellaNaija rated the album 8 out of 10, stating that Burna Boy was successful with this work even after remaining defiant of the norms of the industry. Nigerian Entertainment Today stated that the album showcases a versatile and well-balanced mix of speed, depth and storytelling. The music review website TooXclusive also rated the album 4 out of 5 stars praising the diverse range of sounds within the album. An article published on the online platform Medium might have already summarized what the writer thought of the album in the headline itself- “OUTSIDE- Burna Boy is a jerk, who is also a Genius”. Nigerian Entertainment Today and Pulse Nigeria ranked the album as the best Nigerian album of 2018. Moreover, Nigeria Entertainment Awards awarded Outside the Album of the year in 2018, and it debuted at number 3 on the Billboard Reggae Albums chart. It was also nominated in the Album of the year list by the City People Music Awards. Overall, most of the critic and listener responses on YouTube uploads and various other websites suggest that this album is being liked by most of them. The infusion of different sounds made it even more attractive to them.

Written by @Soulbyweekly from SoulByweekly

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Album Info

"Outside"

Artist

Released

  • Jan 26, 2018

Genres

  • Rap

Label

  • Spaceship
  • Bad Habit
  • Atlantic

Producer

  • Leriq
  • Jae 5
  • Juls
  • Chopstix
  • Baba Stiltz
  • Steel Banglez
  • Fred Gibson
  • Phantom
  • FTSE

About

Outside is the third studio album by Nigerian singer Burna Boy. It was released on January 26, 2018, through Spaceship Entertainment, Bad Habit and Atlantic Records. The album is the follow-up to his debut extended play, Redemption (2016). Described as a mixtape by the singer, Outside consists mostly of Afrobeats, dancehall, reggae and road rap. It features guest vocals from English musicians J Hus, Lily Allen and Mabel. Outside was supported by six singles: "Rock Your Body", "Streets of Africa", "Koni Baje", "Sekkle Down", "Heaven's Gate" and "Ye". Its production was handled by Leriq, Baba Stiltz, Jae 5, Juls, Chopstix, Steel Banglez, Fred Gibson, Phantom and FTSE. The album received critical acclaim and was ranked by Pulse Nigeria and Nigerian Entertainment Today as the best Nigerian album of 2018. It won Album of the Year at the 2018 Nigeria Entertainment Awards. In February 2018, Outside debuted at number 3 on the Billboard Reggae Albums chart.
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