MAP OF THE SOUL : PERSONA image

MAP OF THE SOUL : PERSONA

Album by BTS
2019, 7 tracks, 28 mins 22 sec

Narratives(2)

May 24, 2019

BTS, drawing the Map of the Soul and the future of the music industry

It's very nice to hear groups like BTS, for me, they represent what many of us dreamed decades ago, those of us who once tried to make our way in the music industry of our country always had the dream to succeed not just locally but also beyond our borders, both in the countries that shared our language and, why not, in countries where they spoke a language different from ours. I think that for a long time that was only possible for English-speaking artists. The formulas used by those who created and produced music in that language, in addition to the commercialization of popular music trends such as Pop, Rock, Disco, and Soul (to mention the most popular), universalized the dissemination of their music. When generating such a massive success of the music that came mainly from the United States, the United Kingdom, and Australia, the industry grew so much that it was very difficult to give access to other things that were not the ones that guaranteed success. It is normal among orthodox businessmen not to experiment and only concentrate on what has already proven to be effective when it comes to producing money. In some cases, countries learned the formula and replicated it by adapting it to their culture and, of course, to their language. In different countries, there were also very successful artists at the local level but, for the reasons that I have mentioned and some other inconveniences, real jewels of music were limited to be known only in their countries or in the countries that shared the language, in the best of cases. The big showcase of the popular music industry was reserved for English-speaking singers. Of course, many of those who had global successes in the English language, also underwent a lot of work and pressure, including some were not happy with the direction that large companies imposed on their careers, for the same reason, I'm not implying that they had it easy just because of singing in English, but at least I think they were closer than others on the platform that could throw them into stardom. Of course, throughout the history of popular music, there have been exceptions and several artists from different latitudes, cultures, and languages have managed to place great successes worldwide, but that only confirms the rule. Fortunately, we are living in other times in which the work of artists as diverse as our planet can be shown and disseminated widely and demonstrate to those who run the industry that it is worth investing in them without fear because they know how to do things equal to or better than those who have traditionally been doing it for decades. This is the case of BTS, a Korean boy band that has come not only to break down language barriers, but also the paradigms of the music industry.

Written by @JorgeDiaz from Electro Arpegio

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Album Info

"MAP OF THE SOUL : PERSONA"

Artist

Released

  • Apr 12, 2019

Genres

  • Asian Pop
  • Korean Pop
  • Pop
  • Rap

About

Map of the Soul: Persona is the sixth extended play by South Korean boy band BTS. It was released on April 12, 2019, via Big Hit Entertainment with Boy with Luv as its lead single. It is the follow-up to their 2018 albums Love Yourself: Tear and Love Yourself: Answer, and precedes the band's Love Yourself: Speak Yourself world tour. The EP was released for pre-order on March 13. It debuted at number one on the US Billboard 200, making BTS the first band since The Beatles to have three number-one albums in less than a year. The album also topped the UK, Scottish, New Zealand and Australian charts, making BTS the first Korean act to achieve a number-one album in each of these countries. Moreover, the album sold 3.2 million copies in one month, making it the best-selling album in South Korea after 24 years. A track from the EP, Make It Right released as second single featuring Lauv on October 18, 2019.
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