MAP OF THE SOUL : PERSONA

It's very nice to hear groups like BTS, for me, they represent what many of us dreamed decades ago, those of us who once tried to make our way in the music industry of our country always had the dream to succeed not just locally but also beyond our borders, both in the countries that shared our language and, why not, in countries where they spoke a language different from ours. I think that for a long time that was only possible for English-speaking artists. The formulas used by those who created and produced music in that language, in addition to the commercialization of popular music trends such as Pop, Rock, Disco, and Soul (to mention the most popular), universalized the dissemination of their music. When generating such a massive success of the music that came mainly from the United States, the United Kingdom, and Australia, the industry grew so much that it was very difficult to give access to other things that were not the ones that guaranteed success. It is normal among orthodox businessmen not to experiment and only concentrate on what has already proven to be effective when it comes to producing money. In some cases, countries learned the formula and replicated it by adapting it to their culture and, of course, to their language. In different countries, there were also very successful artists at the local level but, for the reasons that I have mentioned and some other inconveniences, real jewels of music were limited to be known only in their countries or in the countries that shared the language, in the best of cases. The big showcase of the popular music industry was reserved for English-speaking singers. Of course, many of those who had global successes in the English language, also underwent a lot of work and pressure, including some were not happy with the direction that large companies imposed on their careers, for the same reason, I'm not implying that they had it easy just because of singing in English, but at least I think they were closer than others on the platform that could throw them into stardom. Of course, throughout the history of popular music, there have been exceptions and several artists from different latitudes, cultures, and languages have managed to place great successes worldwide, but that only confirms the rule. Fortunately, we are living in other times in which the work of artists as diverse as our planet can be shown and disseminated widely and demonstrate to those who run the industry that it is worth investing in them without fear because they know how to do things equal to or better than those who have traditionally been doing it for decades. This is the case of BTS, a Korean boy band that has come not only to break down language barriers, but also the paradigms of the music industry.

From K-pop Sensation To Global Superstars, The Rise Of BTS Is Nothing To Scoff At! It is not a stretch to say that BTS is the first group to master the fusion of Eastern and Western pop culture. While their predecessors such as Big Bang were absolutely crucial for setting the stage, BTS have successfully achieved heights that were previously unheard of. To have phenomenal mainstream music success in both the East and West is unprecedented and yet the boys are living proof that it can be done – Since forming in 2013, BTS’ popularity soared throughout South Korea and beyond. Entertainment company Big Hit must have seen early on that they’ve hit the jackpot with BTS, however no-one could have predicted the global magnitude that the band is now flying towards.