2018, 9 tracks, 31 mins 18 sec


Mar 15, 2019

Collecting Many EPs Into One Experience, BLACKPINK IN YOUR AREA Collects All The Bops Of K Pop’s Most Popular Girl Group

In the world of K Pop, it is amazing how quick time flies, with acts popular one year and then gone just as fast as they arrived. I speak from a little bit of experience I would say; about two years ago, I began to consume a lot of K Pop daily on music variety shows playing on MBC, a South Korean TV channel, and I would have to say my favorite girl bands of that era (only a couple of years ago mind you) were TWICE and AOA – and while I never became a super fan of anybody, I noticed from watching the devoted fans on the show that almost every group playing had some sort of amazing support group, whether they were brand new or even a returning act looking for one more chance at a comeback before packing it in. My attentions shifted, plus I lost access to cable TV – and sure, I probably could have been watching Youtube all this time to keep up with trends, but as far as I can tell, both TWICE and AOA seemed to me to have fallen off the radar in the short time that I have been away from the genre, replaced in popularity by this super successful group BLACKPINK, whom I was never super familiar with. Though they formed in 2016, around the time I started watching those music showcases, I don’t remember them much, if they played at all. My first experience with them was not listening to the album BLACKPINK IN YOUR AREA, but rather, it was listening to this awesome collaboration between BLACKPINK and my favorite Pop singer at the moment, Dua Lipa. The song “Kiss and Make Up” was a real bop, with a Reggae Fusion beat and pretty seamless transitions between Lipa’s English vocals and the rest of the group’s Korean language singing. I really enjoyed the song enough to check out BLACKPINK’s musical output, and while most of the EPs featured part of the songs, BLACKPINK IN YOUR AREA is a little different in that the language is English and Japanese and all their tracks are collected here for maximum listening enjoyment. What I noticed though right away was that the music here was nothing like the Dua Lipa collab. On the one hand, it sounded surprisingly dated, featuring concepts that I felt have already been explored in K Pop’s previous phase. Furthermore, the album is much heavier on Rap elements, and the lead rappers, Lisa (Laila’s Manoban) and Jennie Kim, were some of the best rappers I had heard from a girl group in the K Pop genre. Don’t get it twisted, female rappers who specialize in real underground sounding K Rap are still ahead of the game because they concentrate on the craft and classicism more, whereas the aforementioned rappers here seem to just be mimicking the more obvious popular styles of Nicki Minaj and Iggy Azalea. A wise choice, as most mainstream audiences crave such a style. Yet, from a critical standpoint, I began asking – ‘is BLACKPINK’s music too derivative of overused mainstream concepts in general?’

Written by @taylor




Album Info




  • Dec 05, 2018


  • EDM


  • YGEX
  • Avex Entertainment


Blackpink in Your Area (stylized in all caps) is the first Japanese studio album by South Korean girl group Blackpink. It was released digitally on November 23, 2018, and physically on December 5 by YGEX.
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